Off-Page SEO Cheat Sheet Cheatsheet

Link Building Strategies

Types of Links

Natural Links	Given editorially without prompting. Considered the most valuable.
Outreach Links	Acquired through direct outreach to website owners and journalists.
Self-Created Links	Created by the website owner, often less valuable (e.g., blog comments, forum signatures).
Editorial Links	Links within relevant, high-quality content.
Resource Page Links	Links from pages specifically designed to curate useful resources.
Guest Blogging Links	Links acquired through publishing articles on other websites.

Link Building Techniques

Guest Blogging: Write valuable content for other websites in your niche.

Broken Link Building: Find broken links on other sites and offer your content as a replacement.

Resource Page Harvesting: Identify resource pages in your industry and request inclusion.

Competitor Backlink Analysis: Analyze your competitors’ backlinks to find potential link opportunities.

Content Promotion: Promote your content to relevant websites and influencers.

Infographics: Create and share visually appealing infographics to attract backlinks.

Link Evaluation Metrics

Domain Authority (DA)	A Moz metric predicting a website’s ranking potential.
Page Authority (PA)	A Moz metric predicting the ranking potential of a specific page.
Citation Flow (CF)	A Majestic metric measuring a website’s link equity.
Trust Flow (TF)	A Majestic metric measuring the trustworthiness of a website based on link quality.
Relevance	How closely the linking site’s topic matches your own.
Anchor Text	The visible, clickable text of a link. Use relevant keywords appropriately.

Social Media & Brand Building

Social Media Optimization

Profile Optimization: Use keywords in your profiles and bios.

Consistent Branding: Maintain a consistent brand voice and visual identity.

Regular Posting: Post regularly to keep your audience engaged.

Engagement: Interact with your followers and participate in relevant conversations.

Shareable Content: Create content that encourages sharing and virality.

Social Listening: Monitor social media for mentions of your brand and industry.

Brand Mentions

Unlinked Brand Mentions	Find mentions of your brand without a link and request a link.
Sentiment Analysis	Analyze the sentiment of brand mentions to understand public perception.
Influencer Outreach	Engage with influencers to promote your brand and content.
Brand Monitoring Tools	Use tools like Google Alerts, Mention, or Brand24 to track brand mentions.
Local Citations	Ensure your business is listed accurately on relevant directories and local listings.

Reputation Management

Monitor Online Reviews: Regularly check and respond to online reviews.

Address Negative Feedback: Promptly address and resolve negative feedback.

Promote Positive Reviews: Encourage satisfied customers to leave positive reviews.

Crisis Management: Have a plan in place to handle potential reputation crises.

Build Trust: Consistently deliver on your promises and provide excellent customer service.

Off-Page SEO Analytics

Key Metrics

Referring Domains	The number of unique domains linking to your website.
Backlinks	The total number of backlinks pointing to your website.
Organic Traffic	Traffic from search engines.
Keyword Rankings	The positions of your target keywords in search engine results pages (SERPs).
Social Shares	The number of times your content has been shared on social media platforms.
Brand Mentions	The number of times your brand is mentioned online.

Analytics Tools

Google Analytics: Tracks website traffic, user behavior, and conversions.

Google Search Console: Monitors website performance in Google search results.

Ahrefs: Analyzes backlinks, keyword rankings, and competitor strategies.

SEMrush: Provides insights into SEO, advertising, and content marketing.

Moz: Offers tools for keyword research, link building, and rank tracking.

Majestic: Specializes in backlink analysis and site explorer tools.

Reporting & Analysis

Regular Reporting	Create regular reports to track progress and identify trends.
Data Interpretation	Interpret data to understand the impact of off-page SEO efforts.
Identify Opportunities	Use analytics to identify new link building and content promotion opportunities.
Adjust Strategies	Adjust your off-page SEO strategies based on analytics insights.
Benchmarking	Compare your performance to competitors and industry benchmarks.
Attribution Modeling	Attribute value to different off-page SEO activities.

Content Marketing & Promotion

Content Creation

High-Quality Content: Create valuable, informative, and engaging content.

Keyword Research: Optimize content for relevant keywords.

Diverse Formats: Use a variety of content formats, such as blog posts, videos, infographics, and podcasts.

Evergreen Content: Create content that remains relevant over time.

Original Research: Conduct original research to create unique and authoritative content.

Compelling Headlines: Write compelling headlines to attract attention.

Content Promotion

Social Media Promotion	Share content on relevant social media platforms.
Email Marketing	Promote content to your email list.
Influencer Outreach	Reach out to influencers to promote your content.
Content Syndication	Republish content on other websites.
Paid Promotion	Use paid advertising to promote content.
Community Engagement	Share content in relevant online communities.

Content Measurement

Page Views: Track the number of views each piece of content receives.

Time on Page: Measure how long users spend on each page.

Bounce Rate: Monitor the percentage of users who leave your site after viewing only one page.

Social Shares: Track the number of times content is shared on social media.

Backlinks: Monitor the number of backlinks generated by each piece of content.

Conversion Rate: Measure the percentage of users who take a desired action after viewing content.