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March 03, 2025 00:09
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SEO Tools Cheatsheet: Moz, SEMrush, Ahrefs
A quick reference guide to popular SEO tools: Moz, SEMrush, and Ahrefs. This cheat sheet outlines key features, metrics, and use cases for each platform to help SEO professionals optimize their workflows and achieve better search engine rankings.
Keyword Research & Analysis
Moz Keyword Explorer
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Description |
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Keyword Suggestions |
Provides a list of related keyword ideas based on a seed keyword. |
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SERP Analysis |
Analyzes the top-ranking pages for a given keyword to understand the competitive landscape. |
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Difficulty Score |
Estimates the difficulty of ranking for a keyword based on domain authority and page authority. |
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Organic CTR |
Estimates the organic click-through rate for a keyword. |
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Priority Score |
Combines difficulty, opportunity, and volume into a single score to help prioritize keywords. |
SEMrush Keyword Magic Tool
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Key Features |
Description |
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Broad Match Keywords |
Generates a massive list of keyword variations, including broad match, phrase match, and exact match. |
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Keyword Grouping |
Organizes keywords into thematic groups for better targeting. |
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Search Volume Data |
Provides detailed search volume data for each keyword, including global and local volumes. |
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Keyword Difficulty |
Estimates the difficulty of ranking for a keyword based on various factors. |
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Questions & Related Keywords |
Identifies question-based keywords and related search terms. |
Ahrefs Keywords Explorer
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Key Features |
Description |
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Clickstream Data |
Uses clickstream data to provide accurate search volume and keyword metrics. |
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Keyword Difficulty |
Estimates the difficulty of ranking for a keyword based on backlinks to the top-ranking pages. |
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Parent Topic |
Identifies the main topic that a keyword belongs to, helping to target broader audiences. |
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SERP Overview |
Provides a detailed overview of the search engine results page (SERP) for a given keyword. |
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Keyword Ideas |
Generates keyword ideas from multiple sources, including search suggestions and related terms. |
Site Audit & Technical SEO
Moz Pro Site Crawl
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Key Features |
Description |
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Crawl Diagnostics |
Identifies technical SEO issues such as crawl errors, missing title tags, and duplicate content. |
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Mobile Friendliness |
Checks for mobile-friendliness issues. |
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Page Speed Analysis |
Analyzes page speed and provides recommendations for improvement. |
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Customizable Crawl Settings |
Allows you to customize crawl settings, such as crawl scope and speed. |
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Weekly Crawl Reports |
Provides weekly crawl reports to track progress and identify new issues. |
SEMrush Site Audit Tool
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Key Features |
Description |
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Comprehensive Audit |
Performs a comprehensive audit of your website, checking for hundreds of technical and on-page SEO issues. |
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Thematic Reports |
Organizes issues into thematic reports, such as crawlability, site performance, and internal linking. |
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Issue Prioritization |
Prioritizes issues based on their impact on SEO performance. |
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HTTPS Implementation |
Checks for HTTPS implementation issues. |
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International SEO Checks |
Checks for hreflang implementation issues. |
Ahrefs Site Audit
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Key Features |
Description |
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Detailed Crawl Analysis |
Provides a detailed analysis of your website’s crawlability, identifying issues such as broken links and redirect chains. |
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Performance Metrics |
Tracks key performance metrics, such as load time and time to first byte. |
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JavaScript Rendering |
Renders JavaScript to accurately identify issues on JavaScript-heavy websites. |
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Customizable Crawl Settings |
Allows you to customize crawl settings, such as crawl scope and speed. |
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Visualizations |
Presents data in visually appealing charts and graphs. |
Link Building & Analysis
Moz Link Explorer
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Key Features |
Description |
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Link Intersect |
Finds websites that link to your competitors but not to you. |
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Domain Authority |
Moz’s proprietary metric for predicting a website’s ranking potential. |
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Spam Score |
Identifies potentially spammy links that could harm your website’s ranking. |
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Anchor Text Analysis |
Analyzes the anchor text distribution of your website’s backlinks. |
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Discovered & Lost Links |
Displays discovered and lost links over time. |
SEMrush Backlink Analytics
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Key Features |
Description |
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Backlink Gap |
Identifies backlink opportunities by comparing your backlink profile to those of your competitors. |
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Authority Score |
SEMrush’s metric for evaluating the quality and authority of a domain. |
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Toxic Link Detection |
Identifies potentially toxic backlinks that could harm your website’s ranking. |
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Referring Domains |
Analyzes the referring domains linking to your website. |
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Backlink Audit |
Audits your backlink profile for potentially harmful links. |
Ahrefs Site Explorer
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Key Features |
Description |
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Referring Domains |
Displays the number of referring domains linking to your website. |
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Domain Rating (DR) |
Ahrefs’ metric for evaluating the strength of a website’s backlink profile. |
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Backlink Growth |
Tracks the growth of your website’s backlink profile over time. |
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Lost Backlinks |
Identifies backlinks that have been lost over time. |
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Top Pages by Links |
Shows which of your pages have the most backlinks. |
Rank Tracking & Reporting
Moz Rank Tracker
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Key Features |
Description |
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Daily Rank Updates |
Tracks your website’s ranking in search engines on a daily basis. |
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Mobile Rank Tracking |
Tracks your website’s ranking on mobile devices. |
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Local Rank Tracking |
Tracks your website’s ranking in local search results. |
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Share of Voice |
Provides insights into your website’s share of voice in search results. |
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Reporting |
Generates reports to track your ranking performance over time. |
SEMrush Position Tracking
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Key Features |
Description |
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Historical Data |
Provides historical ranking data for your keywords. |
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SERP Features Tracking |
Tracks the SERP features that appear for your keywords. |
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Competitor Tracking |
Tracks the ranking of your competitors for your target keywords. |
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Customizable Reports |
Allows you to customize reports to track the metrics that are most important to you. |
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Ranking Distribution |
Shows the distribution of your rankings across different positions. |
Ahrefs Rank Tracker
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Key Features |
Description |
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Scheduled Reports |
Sends scheduled reports to your email inbox. |
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Ranking History |
Tracks your website’s ranking history over time. |
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SERP Features |
Shows which SERP features appear for your keywords. |
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Mobile Rankings |
Tracks mobile rankings for your keywords. |
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Visibility Metrics |
Provides metrics such as visibility and traffic potential. |